We are all merely guests in this world, for our lifespan is limited. This realization practically requires a guest-typical behavior, characterized by:

◼ consistent environmental protection,

◼ consistent sustainability in the use of resources,

◼ a consistent social attitude as well as

◼ absolute tolerance and deep understanding for one another.

We "borrow" what we need to survive from nature. We share what we borrow with other guests and return the waste to the natural cycle.

Even in our day-to-day business, we never lose sight of the bigger picture. As a key player in the value chain and part of the overall economic fabric in many countries, we conscientiously fulfill our duty in good faith, because doing business means eliminating scarcity.

We practice tolerance in pursuing our goals and use only fair and legal means to do so.

We respect the laws of every country and welcome the cultural, physical and psychological characteristics of every person.

We seek to establish close international cooperation with entrepreneurs worldwide to resolve international economic, social, cultural and humanitarian problems and to promote and strengthen respect for human rights and fundamental freedoms for all, without distinction as to race, sex, language or religion.

We are hardworking, reliable, trustworthy, and highly respected. Our conduct is impeccable. We solve problems quickly and effectively. We stand for sustainable business, environmental protection, healthy growth, democracy, freedom, justice, and equality.